PR Voice

On the Ball

I’m surrounded  by 23,000 fans. They’re all clapping and chanting. All in tune with each other,  all supporting, all on message.

Despite the draw, there’s a great atmosphere at The Hawthorn’s  - football always amazes me how it galvanises people, the passion it creates and loyalty of its followers. Clubs can perform badly, up the price of its tickets and even have public squabbles with its managers – yet, unlike any other ‘product’ its fans remain loyal, through thick or thin.

It's the kind of support that FMCG brands would relish. It gets the press coverage that most people dream of, and while the media makes huge cutbacks, it can still find the staff to attend football press conferences and its photographers to follow its stars.

Now I support Brazil

My friends and colleagues know I have absolutely no interest in football - but even I got caught up in the excitement of yesterday's Brazil v Ghana World Cup game.

I ducked out of the conference over an enforced break in the proceedings to try and see a few sights and do a bit of shopping not realising that when the Brazilians are described as football mad they mean FOOTBALL MAD.